Pretty packaging, tissue, ribbon, and a brand logo is the e-commerce equivalent of an eye-catching storefront.
Pretty packaging, tissue, ribbon, and a brand logo is the e-commerce equivalent of an eye-catching storefront.
There was a time when a cardboard box was just a simple brown vessel in which to mail packages. These days, as we purchase more products online than we do in brick-and-mortar stores, brands are using attractive packaging to create a delightful unwrapping experience that allows them to stand out from the crowd. As our doorsteps are piling up with an increasingly diverse array of boxes, bubble mailers, and envelopes, a colorful, beautifully designed box is the modern-day equivalent to having an eye-catching storefront.